This is Natale

About Natale

I’m passionate about using design as a strategic tool to drive radical innovation and tackle some of society’s most pressing challenges.

My work goes beyond crafting user-centered solutions for products, services, systems, and brands—I aim to create designs that make a real difference. By blending creativity with strategy, I help push boundaries and find impactful solutions that not only meet user needs but also contribute to solving larger societal problems.

For me, design is a powerful force for positive change, and to make a meaningful impact.

What people are saying

"Natale is highly skilled in all phases of the design process, whether it’s insight work, analysis, prototyping, idea generation, illustrations, film production, or 3D modeling, to name a few. She is thorough and well-prepared for the tasks she takes on, and she excels at including those around her in the planned processes. Natale often delivers beyond expectations. Her strong graphic communication and visualization skills help create a shared understanding of the opportunities and complexities of the tasks within the teams she works with. As a designer, Natale demonstrates an impressively broad range of expertise."

— Morten Front Andersen, Head of UX & Service Design Lab / Telenor

"Natale has a driven passion for design. She possesses a strong ability to see the big picture while also paying attention to the details. She is focused on setting up effective design processes that are methodologically well-founded. She consistently receives feedback for being proactive and going the extra mile to deliver high-quality work."

— Siv Holen, Head of UX and design in Kantega

"Natale is very attentive to those around her and has a genuine desire for people to feel good. She works well in teams but is also highly capable of working independently—and I know that the tasks she is given are always handled with care. Her ability to challenge and view matters from multiple perspectives has been valuable for those she works with and for me as a leader."

— Ørjan Bagn, Head of Service Design DNB

“Natale systematically built a new brand profile that supports the company’s value proposition, employee engagement and uniqueness. The new profile was realized in promotional video, sales posters, the product user interface, customer support- and communications. This work has yielded significant benefits for Kantega SSO. We have anchored our value proposition, goals, and identity among all employees, ensuring that customers experience a cohesive customer journey and a professional profile across all touchpoints. As a result, we have seen a noticeable increase in web traffic and direct sales.”

- Jon Espen Ingvaldsen, daglig leder i KSSO

 Work experience

    • Led the process of developing Medbric's company name

    • Collaborated with stakeholders to articulate Medbric's brand vision and mission, ensuring alignment with overall business goals.

    • Identified and defined the core values that underpin the Medbric brand, establishing a foundation for brand messaging.

    • Designed the logo, color palette, and typography to establish a cohesive visual identity.

    • Strengthened user orientation through service design and user journey development.

    • Conducted insight work and needs analysis for key user groups.

    • Mapped stakeholders, systems, processes, and touchpoints.

    • Enhanced the use of digital tools in the healthcare sector.

    • Led needs assessments and concept development.

    • Designed and prototyped user journeys and services.

    • Conducted user testing to validate solutions.

    • Advanced the role of service design within NHN.

      Case: Assessment of digital health card for pregnant women

      Case: Easier access to Information (ETI)

    • Led and organized service design projects across multiple business areas.

    • Acted as the bridge between service design teams, business units, and consultants, ensuring high professional standards.

    • Collaborated with product owners to prioritize, plan, and allocate design resources.

    • Aligned service design with business strategy, identifying key opportunities.

    • Managed complex projects, overseeing progress and deliverables.

    • Drove user-focused service development within DNB.

    • Held professional responsibility for service design in a specific business area.

    • Assessed and communicated risks to maintain quality and progress.

    • Elevated the service design community through mentorship and methodology development.

  • Role and responsibilities:

    • Strengthened leadership's understanding of service design through workshops on customer journey methodology.

    • Led the design community, driving professional development and enhancing design competence across the company.

    • Spearheaded the development of a new identity and communication concept for Kantega.

    • Directed the creation of an interdisciplinary delivery process within Kantega.

    • Promoted a strong design culture, showcasing design's impact in cross-functional teams.

    • Delivered internal presentations and workshops on service design and design methodology.

    • Led the development of a seamless customer experience across Mobile, Business, Fixed & TV divisions.

    • Collaborated with management to highlight the impact of design and foster a strong design culture.

    • Worked with leaders and experts in process and interaction design to strengthen design efforts across Telenor.

    • Guided designers in roles related to change management, business understanding, and professional development.

    • Participated in decision-making, setting goals, KPIs, and shaping the strategic direction.

    • Delivered solutions that aligned with business needs for user experiences across products and services.

    • Defined and managed guidelines for brand design and a cohesive customer experience.

    • Coached the service design team and advanced design processes and methods within the organization.

    • Plan, organize, and ensure project execution.

    • Oversee project progress, including status reporting, resource management, and project accounting.

    • Manage communication and marketing efforts.

    • Lead concept development and create 2D and 3D visualizations.