Quike
The Quike Rover offers an exhilarating ride as you carve into turns while the onboard motor boosts you to your destination. Bring everything you need for your commute and weekend adventures. First bikes will be ready i 2024.
About Quike
Quike, founded in Norway in 2021, is dedicated to accelerating the transition to sustainable transport by developing innovative Light Electric Vehicles (LEVs). The company’s long-term vision is to introduce the Quike Vision, a year-round vehicle designed to replace traditional cars in daily travel whenever possible.
About the project
Background
Quike, founded in 2021, aims to revolutionize urban mobility by creating Light Electric Vehicles (LEVs) that provide sustainable alternatives to cars. The company’s goal is to manufacture the Quike Vision, an all-year vehicle that significantly reduces carbon footprints.
Scope
The project involves developing a brand experience for Quike, covering art direction, brand identity and marketing.
Target audience
Eco-conscious urban dwellers, commuters, and individuals seeking more sustainable travel options.
Goal
Position Quike as the go-to alternative for urban transport, encouraging a shift from cars to LEVs.
Key activities in branding for Quike
In the Quike project, I led the art direction and branding strategy, shaping the identity around a bold vision of exploration and innovation. Inspired by the "moon rover" concept, I ensured that all visual elements and experiences conveyed Quike's adventurous spirit and futuristic mobility.
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Developed Quike’s mission, vision, and positioning
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Collaborated on multiple iterations of brand concepts to find the best fit for Quike’s mission.
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Designed the logo, color palette, and typography for an appealing and recognizable brand.
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Help define a clear and compelling slogan, tone of voice aligned with the brand’s values.
Design process
I joined the Quike project during its prototyping phase, where the concept of a "moon rover" guided the design and experience.
The vision was to evoke a sense of adventure, as if Quike could explore any surface—whether on Earth, the moon, or Mars. My role was to lead the art direction, ensuring that every touchpoint communicated this bold vision. We incorporated unique coordinates from locations Quike traveled to and tested, including Antarctica, Tromsø, Bergen, and Oslo, reinforcing the narrative of exploration and innovation.
Consept “Moon Rover”
The "Moon Rover" concept for Quike encapsulates the spirit of boundless exploration and adventure. Inspired by the idea of traversing uncharted terrains—whether on Earth, the moon, or Mars—Quike’s design embodies futuristic mobility. The experience mimics the freedom of exploring any surface, from city streets to the farthest reaches of the globe. Each journey is tied to coordinates from unique locations Quike has traveled to, symbolizing its capacity to conquer diverse environments. This vision emphasizes innovation, resilience, and a pioneering spirit for the future of mobility.
